Lingerie was never meant for ordinary care
The First 90°C Lingerie Care System
Professional Hygiene, Designed Exclusively for Lingerie Too Precious for Ordinary Washing.
Ordinary Washing Was Never Designed for Lingerie
We never questioned it — until now
Hand Washing
Feels safe — yet bacteria may remain
Temperature too low for real hygiene
Takes time and needs your hands every time
Gentle, But Limited
Regular Washing Machines
Designed for daily wear
Cross-contamination risk
Fabric may lose shape & elasticity
Powerful, But Too Harsh
Portable Mini Washers
Early solution for separate washing
Limited cleaning power, not fully automatic
Plastic drums cannot support high-heat washing or drying
Convenient, But Evolving
What Matters, Matters.
The things you choose say something about what matters to you.
VELARA brings the same thoughtfulness to Lingerie Care — so the way you care reflects the way you choose.
A New Standard of Lingerie Care
Hygiene Standard
High temperature is essential
Sterilization is not optional
Hygiene is not surface cleaning
Value Preservation
Precious lingerie deserves protection
Motion must be controlled
The life of precious lingerie defines care
Time Freedom
Time must remain yours
Full automation is fundamental
Care completes in one cycle
Ordinary Washing
New Standard
Beyond Ordinary Washing
Meet New Standard - VELARA redefines lingerie care
A New Standard of Lingerie Care
Hygiene Standard
High temperature is essential
Sterilization is not optional
Hygiene is not surface cleaning
Value Preservation
Precious lingerie deserves protection
Motion must be controlled
The life of precious lingerie defines care
Time Freedom
Time must remain yours
Full automation is fundamental
Care completes in one cycle
Ordinary Washing
New Standard
Care. Taken seriously
Aura Petite
The First 90 ℃ Lingerie Washer
Founders Edition now available
Early access pricing before official €449 launch